graphic05 free img


As you know, search engine optimization (or SEO) is essential to attracting consumers to your site. However, SEO is constantly evolving, so it’s crucial to stay on top of the latest trends to ensure your digital strategies are effective.

Is your site stagnating on the second or even the third page? Don’t stubbornly stick with the same tactics; it may be time for you to switch to the latest SEO strategies.

The problem with the old strategies is that not only are they primarily ineffective, but some of them, like keyword stuffing, can even hurt your ranking.

Overall SEO trends

Artificial intelligence will play a more significant role in SEO

As artificial intelligence (AI) continues to change the way people interact with content online, it will also begin to play a vital role in your SEO strategy. Of particular interest is Google’s RankBrain AI algorithm, which will likely become one of the most important ranking factors for Google results pages in 2022. Since Google revealed it in 2015, many businesses have wondered how it will affect their SEO.

How do you adapt your content strategy to artificial intelligence?
While Google hasn’t shared details about the inner workings of how RankBrain learns and analyzes content, experts believe that user experience is one of its main ranking factors. This means that click-through rates and the number of time users spend on a website will be critical factors RankBrain uses to prioritize content. When re-evaluating your SEO strategy, it is then essential that you write well-organized and valuable content to captivate and engage readers.


In 2022, don’t miss out on user intent.

With the launch of the BERT (Bidirectional Encoder Representations from Transformers) algorithm in 2019, Google improved its ability to understand the relationship between words and the intent behind a search.

BERT is a new approach that allowed Google to better respond to users using voice assistants. Because yes, now people don’t type their searches; they speak. And since in real life, voice queries are much more conversational and fluid, Google had to adapt its algorithm using artificial intelligence technologies.

But BERT was just the beginning. At Google’s 2021 conference, the company announced a new interpretation model called Multitask United Model or MUM.

According to Prabhakar Raghavan, head of research at Google:

Google’s new natural language processing model is “1,000 times more powerful [than BERT] and can multitask to unlock information in new ways.” MUM can parse videos, images, and text in 75 languages that answer complex search queries like “I have a trek planned to Mont Blanc; how should I prepare?”

Content must respect Google’s EAT principle.

Google has repeatedly stressed that quality content is critical to ranking success. However, businesses often wonder what Google means by “quality content.” When trying to improve the quality of your content for SEO purposes, it is vital to refer to the EAT principle.

EAT? It stands for Expert, Authority, Trust. Google uses these factors to determine if a web page provides quality content, which is something you need to be aware of when implementing your content strategy.

You are still wondering how to achieve quality content? For starters, you must develop personas that can help you better understand your target audience’s type of content.

Keep “EAT” in mind when developing your content. Be sure to back up the claims you make with statistics and facts and link to reliable sources. Having authoritative links in your content is a great way to meet all the criteria of the EAT principle.

Your content will need to be even longer.

In 2021, articles that ranked on the first page averaged 1,447 words, according to a Backlinko study published in 2020.

To ensure that you captivate and engage the readers who visit your website, you will need to switch to a long-form content strategy. It has been shown that content that is 3,000 words, or longer, generates more traffic and more shares than short content.

43% of blog post readers only skim the article rather than read it thoroughly. So it would help if you captivate your users.

And to achieve this, it is crucial to divide your content into several subsections using subheadings (H2, H3, etc.), as this will make it more readable. The goal is to make your content easy to navigate for readers, especially on mobile devices, as large chunks of text can be considered intimidating and can quickly overwhelm a small screen.

You also need to make sure your content is easy to share to improve SEO further. Include obvious share links at the beginning and end of your content so readers can share it with a click.

Is it complicated to rank an entire page? Rank an excerpt!

Ever since search engines came into existence, the most sought-after goal of any SEO expert has been to rank their page in the top position on those keywords. This feat has become more complicated due to the “zero position” and the increased number of snippets vying for the top spot.

Fortunately, Google has created a solution for SEO experts frustrated with not always seeing their keywords at the top search engines. In late 2019, Google announced the creation of “passage indexing,” which allows a page to rank for a specific passage instead of the entire page. In February 2021, “passage indexing,” as they now call it, went live.

Mobile friendly, an essential factor for Google

Mobile friendly has been the cornerstone of SEO since Google officially made it a ranking factor in 2015. However, it’s more important than ever to optimize your content for mobile devices, as in 2019, Google rolled out mobile index first.

Fortunately, Google makes it easy to check your mobile site’s effectiveness with its mobile optimization test. You can also use the mobile usability report on Google’s Search Console to find out if there are any issues with your mobile site and what you can do to fix those issues.

Using these tools can be essential in helping you find and fix mobile usability issues on your site that could negatively affect your SEO.

Be careful not to confuse a responsive, adaptive, and mobile-first site!

An effective SEO must include video.

If you haven’t already done so, you must develop an SEO strategy that includes video.

As you may have already noticed, online video platforms have exploded in the last few years, and you may have even seen for yourself how many businesses have started using platforms like YouTube and TikTok to interact with their customers and expand their reach. YouTube alone has nearly two billion users worldwide. That’s a lot of potential targets.

But, how do you optimize video content? Think about optimizing your video channel’s description by including an overview of the topics covered on your channel. Keywords will also play an essential role in optimizing your video content. Mind you; there is no need to stuff your descriptions with keywords; a few proper keywords and hashtags can help direct your content to its target audience.

Google also announced the arrival of new structured data for video, including the “Clip” type. With this data, you can highlight a specific moment in your video, highlighted on Google’s SERP (search page).

SEO trends in eCommerce

More than 2.1 billion people are expected to purchase goods and services by the end of the year. With the meteoric growth of online shopping, Google is increasingly improving the online shopping experience.

Seasonal Landing Pages

Creating landing pages specifically for significant seasonal events like Christmas and Black Friday is an excellent strategy if you want to compete on Christmas and Black Friday-related keywords. Even if you’re a small business and ranking for these terms doesn’t seem realistic, these types of pages can still be attractive to customers searching for your brand name + Black Friday, for example.

Creating these pages should not be a temporary thing. If it is deleted after the target period, then all the SEO value and link weight that the page gained during that period will be lost. The best thing to do is remove the page from the navigation and keep it online all year.

The Shopping Graph for even more visibility

The Shopping Graph is the most comprehensive real-time data set of products, products, and merchants possible. This Shopping Graph works thanks to artificial intelligence and brings out relevant and updated results with available products that match the user’s search.

A final word about SEO trends

SEO continues to play a vital role in ranking your content. However, it is continually evolving and becoming more complex. The year 2021 has been an exciting year for SEO experts. While most of the changes come from announcements made in 2020, the shifts show a growing focus towards AI-based results that blend both content, videos, and other media.

To keep up with current trends, you’re going to have to do more than just stuff your article with keywords. You will have to take UX into account and create quality content that appeals to both the algorithms and the users.

You may be asking yourself, “how on earth can I make this work for our business?”

That’s where we come in! At WebsiteTool, our talented marketing experts are constantly on the lookout for the next innovation in SEO. We’ve been preparing for many of these trends for months!

The best time to prepare your business to explode with SEO? It’s now!



    Site Checker

  1. SEO Software
    One platform. All of SEO. Rankings, on-page, backlinks, and reports — all in one easy-to-use toolkit.
  2. Mangools
    Juicy SEO tools you will love
  3. Siteliner
    Find duplicate content, broken links, and more
  4. Woorank
    A simpler way to grow your business
  5. Spyfu
    SEO marketing suite, PPC analyzer, Historic data, Competitive analysis, Backlink outreach, Unlimited keyword & domain projects, Custom reporting.
  6. Moz
    SEO software and data to help you increase traffic, rankings, and visibility in search results
  7. Pitchbox
    nfluencer Outreach & Content Marketing Platform for Publishers and Agencies
  8. Linkminer🏆
    LinkMiner is a backlink checker tool with a database bigger than Elon Musk's ambitions 🚀
  9. SEOptimer
    SEO Audit & Reporting Tool
  10. Seobility
    All-In-One SEO Software & Tools
  11. Serpstat
    The growth hacking tool for Marketing Content Marketing SEO PPC Domain and keyword analysis Start using Serpstat, it’s free!
  12. Authority Labs
    SEO rank tracking software that's reliable & accurate
  13. SiteChecker
    et a detailed SEO report with a personalized checklist on how to improve your website and get to the top of Google
  14. Advanced Web Ranking
    resh rankings daily, weekly and on demand. For desktop, mobile and local searches. Packed nicely into white label reports. Accessible from any device.
  15. Ahrefs🏆
    With Ahrefs, you don’t have to be an SEO pro to rank higher and get more traffic
  16. Semrush🏆
    Get measurable results from online marketing Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform
  17. Growthbarseo
    Make SEO 🌱Content That Google Loves
  18. Mobile Audit

  19. Mobi Ready
    A free tool for developers, designers and marketers to test website performance on mobile devices.
  20. Mfi checker
    Mobile First Index Checker
  21. Mobile Friendliness
    Get started with mobile-friendliness
  22. Mobile first indexing🏆
    Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking.
  23. Mobile friendly check
    The Ultimate Mobile Responsiveness Test. Is your web page mobile friendly?
  24. Browserstack responsive
    Responsive Design Testing on Real Devices. Check website responsiveness on multiple iOS & Android devices
  25. Mobile Friendly Test
    Is your web page mobile-friendly?
  26. Pagespeed Mobile
    Make your web pages fast on all devices



  1. Similarweb
    Try it now. Similarweb is the fastest, easiest way to discover what’s really happening online.
  2. Ubersuggest
    Ubersuggest shows you how to win the game of SEO. Just type in a domain or a keyword to get started.
  3. Serpstat
    The growth hacking tool for Marketing Content Marketing SEO PPC Domain and keyword analysis Start using Serpstat, it’s free!
  4. SEOquake
    Check any webpage for a huge selection of SEO parameters on the fly, with the free SEOquake browser extension.
  5. Optimize
    Engage your website visitors like never before. Create personalized experiences and run website tests — for free
  6. google adsKeyword Planner
    Keyword Planner
  7. Google Search Console🏆
    Google Search Console
  8. Penalty checker

  9. Fruition
    Google Penalty Checker. Graphically see which Google updates impacted your websites.
  10. Accuranker
    Our ‘Google Grump’ rating highlights unrest in Google’s algorithm. The grumpier the mood, the bigger the fluctuations in rankings.
  11. Mozcast
    MozCast is a weather report showing turbulence in the Google algorithm over the previous day
  12. Semrush sensor
    Semrush Sensor
  13. Crawlers

    Chrome Extension

  14. SEO Analysis
    Instant SEO analysis and website reviews for SEO, mobile, usability and social media. The freshest data when and where you want it.
  15. Serpstat
    Instantly check your website's SEO, analyze competitors and get advantage of powerful search analytics in one place.
  16. SEO META
    Displays all meta data and main SEO information for the best SEO
  17. Redirect Path
    The HTTP Header & Redirect Checker for SEO
  18. Similarweb
    See website traffic and key metrics for any website, including engagement rate, traffic ranking, keyword ranking and traffic source.
  19. GrowthBar
    SEO, growth marketing, and competitive research. GrowthBar is for marketers who take growth seriously.
  20. MozBar
    Your free all-in-one SEO toolbar for research on the go
  21. Keywords Everywhere
    Keywords Everywhere is a freemium chrome extension that helps you with Keyword Research.
  22. Seo minion
    SEO Minion helps you in your daily SEO tasks such as On-Page SEO analysis, Broken Link Checking, SERP Preview and more
  23. Fatrank
    Google Chrome extension that checks the ranking for a particular keyword in Google and Bing for the website currently viewed.


    Expired Domains

  1. DomainHunterGatherer
    Professional Expired Domain Hunting
  2. Domcop
    Buy Expired Domains With Great Backlinks
  3. Namejet
    The Premier Domain Name Aftermarket Service
  4. ExpiredDomains
    Expired Domain Name Search Engine Search for Domain Names
  5. Godaddy auctions
    Watch and bid on expired domains anywhere, anytime.
  6. Do Expired Domains Work for SEO?
    Expired domains can be used under certain circumstances to improve the Google rankings of websites. But it must be done right.
  7. Trading Links

  8. Link building book
    everything you need to know to successfully go out and run your own link building campaigns
  9. Reciprocal Links (Study)
    “You link to me, and I’ll link to you.” Good link building tactic, or bad? Let’s find out.
  10. Link Exchanges: Legitimate SEO Strategy?
    Link Exchanges, Reciprocal Linking, Swapping Backlinks – You’ve probably heard the term in some shape or form
  11. Linkminer🏆
    LinkMiner is a backlink checker tool with a database bigger than Elon Musk's ambitions 🚀
  12. Micro-Sites

  13. Microsite: Good or bad for SEO?
    When putting together your SEO campaign, you may be wondering if it is a good idea to set up a few microsites in addition to your main website
  14. Spinning Content

  15. SpinRewriter
    With ENL technology, Spin Rewriter is the perfect tool for SEO specialists that need unique, human-quality content to rank higher on Google
  16. Spinbot🆓
    Intelligent, Free Text Rewriting Tool
  17. SpinnerChief
    Spinner Chief 6 can not only generate hundreds of new articles in minutes for you
  18. ChimpRewriter
    Chimp Rewriter Helps You Create New Content Using Cutting-Edge AI Tools
  19. Wordai
    WordAi Uses Advanced Machine Learning Models To Provide High Quality Rewriting That Is Indistinguishable From Human-Written Content.
  20. Reviews




  1. Kwfinder
    Find long tail keywords with low SEO difficulty. KWFinder is the only keyword tool in the universe you will ever need. Seriously
  2. Wordtracker
    Need more than a keyword research tool? How about a market research tool. Take competitors' keywords, in-depth PPC and SEO insights, data from Google and our own proprietary search technology... All you need to do is start searching.
  3. Keywords Everywhere
    Keywords Everywhere is a freemium chrome extension that helps you with Keyword Research.
  4. Fatrank
    Google Chrome extension that checks the ranking for a particular keyword in Google and Bing for the website currently viewed.
  5. Ubersuggest
    Ubersuggest shows you how to win the game of SEO. Just type in a domain or a keyword to get started.
  6. Long Tail Pro
    Long Tail Pro helps you easily find less competitive keywords that can get tons of high converting traffic, regardless of your niche
  7. Ahrefs🏆
    With Ahrefs, you don’t have to be an SEO pro to rank higher and get more traffic
  8. google adsKeyword Planner
    Keyword Planner



    Seo A/B

  1. Clickflow
    Test New Title Tags and Meta Descriptions to Grow Your Traffic in Weeks, Not Months
  2. Ranksense
    Implement SEO at the speed of your imagination
  3. Searchpilot
    A/B testing for a scientific approach to SEO
  4. Rankscience
    Use A/B testing to grow search traffic with RankScience
  5. Seoscout
    Grow search traffic through testing & experimentation
graphic05 free img