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Top 5 digital marketing trends for 2022

Digital marketing is evaluated in a meteoric way. In this article, we present five key marketing trends to watch out for in 2022

Every year, new digital marketing trends emerge in the spotlight that can reshape the future of digital marketing.

Since the 2021 pandemic and recession, the marketing world has not been disappointed. The digital marketing trends of 2022 will be among the most revolutionary. Think of the tiny new social network, TikTok, which has taken Gen Z users by storm. Today, TikTok is one of the leading social media platforms that any business should hope to promote their products.

The future of finance is also changing with the rise and increasing popularity of crypto and NFTs. Google has also announced that it will phase out all third-party cookies by 2023. A lot is changing in technology, and all of this is significantly affecting the digital marketing industry.

YoomWeb gives us some marketing trends you should expect in the coming years.

1. Video marketing

Video marketing is becoming a more impressive part of digital marketing. According to Lemon Light’s statistics, this is a trend that all businesses using digital marketing should pay attention to if they want to compete in the industry. Lemon Light’s recent data shows that at least 70% of customers have shared a brand’s video with others. Another 72% report that video marketing has improved customer experience and conversion rates.

As we enter 2022, we expect the number of people using cell phones to continue to grow.

Mobile traffic will also continue to increase, meaning that video marketing and the use of online video publishers will become more dominant.

At least 98% of markers believe that video will play an essential role in digital marketing in the coming years.

2. The end of cookies

Google’s recent announcement to end cookie tracking by 2023 should be a wake-up call for digital marketers. This is a giant step by one of the most significant search engines, and we should expect it to affect how marketers apply different tactics to reach their target audience.

Since the implementation of the GDPR, user privacy has become more critical to Internet service providers. Google and other search engines are always looking to optimize the user experience with their brands. Improving their privacy policies is one way to improve the user experience.

While digital marketers are looking for ways to track users across the web, there are already options for users to disable tracking and third-party cookies through the GDPR policy.

3. Content will always be king

In digital marketing, content has long been king. As we enter 2022, this is likely to continue, as marketers are now focusing more on the quality of content. There is tons of content on the internet, and what will make your content different in 2022 is quality and simplicity.

Most internet users are more concerned about the uniqueness and quality of content. If you want to make your website an authority in 2022, you need to focus on publishing great content for your audience.

You don’t have to publish every day to keep your audience on the same page; all you have to do is make your content more inspiring and educational for your target audience. It’s best to provide high-quality content to your audience less frequently, but make sure everything you offer is relevant, engaging, and informative.

4. Marketing automation

Another marketing trend to watch in 2022 is marketing automation. In 2022, we should expect more data-driven marketing campaigns to be used across all industries.

Marketing automation will be the order of the day as it will help marketers spend less time on repetitive tasks by simply automating their workflows.

Marketers will now create their consumer profiles and maintain their sales funnel with marketing automation.

The one-size-fits-all approach is a thing of the past, and as we move towards 2022, we expect marketers to start segmenting their marketing strategies, sizes, and content based on the audience they have at hand.

Today’s customers are becoming more savvy and intelligent. This means that if you want your business to always stay in front of them when they are searching for your products and services, you need to keep up with what they see every time they are online. You need to know the type of articles they read, the videos they like to watch, and the type of social media posts they are more likely to read.

Customers are always looking for the correct information to help them buy your brand. If you want to build stronger relationships with your customers, it’s time to think about more conversational marketing automation.

5. Visual and voice search

In 2022, a voice-activated assistant will continue to be a huge seller. Voice search will change the way digital marketers conduct keyword research. Digital marketers will focus more on long-tail keywords when creating content for their target audience.

When creating content for your marketing campaign, you should choose keywords based on what most users ask for on search engines. Google, for example, has a People Also Ask feature that helps you find some of the common search queries that you can create content around.

When people use voice search, they are more likely to use long-tail keywords. Creating content around these long-tail keywords increases your online visibility.

Another trend to watch out for, according to Jamal El Khaiat, the founder of Yoomweb Marketing Agency, is visual search. In 2022, users can upload an image to find more information about the uploaded image.

For example, a landmark image will provide historical information. When a user uploads a product picture, a search engine will return similar products and tell them where to buy those products.


The way digital marketers choose their marketing strategy will likely change as we approach 2022. As search engines abolish cookies, marketers must find other ways to track customers’ digital footprints and learn what they like most while creating marketing content that can convert them.

The 2022 consumer will be more demanding, so companies must begin to adapt to new digital advertising methods.



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    Power your business with influencer marketing. Find creators for your brand, nurture influencer relationships, manage your affiliate network, and drive more sales with the leading influencer marketing platform.
  15. Affable
    nfluencer Marketing Platform for data-driven marketers. Find relevant influencers, manage campaigns and measure the effectiveness of your influencer marketing campaigns
  16. Tribedynamics
    The most comprehensive influencer marketing analytics platform
  17. Creatoriq
    Advance your influencer marketing maturity in the age of the Creator Economy with the most trusted software solution.
  18. Grin
    GRIN is the all-in-one creator management platform helping ecommerce companies build more valuable brands through the power of creator partnerships.
  19. SocialBook
    Top Influencer Marketing Software for Brands and Influencers
  20. Sylo
    Get better results from your influencer strategy with Sylo.
  21. Klear
    People trust influencers, not ads. Build this trust with Klear. The New Standard In Influencer Marketing
  22. Keyhole
    Prove your impact with instant reports from your social monitoring



  1. Youscan🏆
    Social Media Intelligence powered by Image Recognition. Analyze what your customers say on social media to understand them better
  2. Brandmentions
    They are talking about your company. Get instant access to brand mentions across social, news, blogs, videos and more.
  3. Digimind
    Supercharge your brand. Measure brand reputation, detect and anticipate crisis, and analyze brand perception to adjust your brand strategy.
  4. Mention
    Mention enables brands and agencies to monitor the web, listen to their audience and manage social media.
  5. Brand24
    Online reputation management. Media monitoringTracking your competition made easy Get instant access to brand mentions across social, news, blogs, videos, forums, podcasts, reviews and more.



  1. Feefo SMS
    A more engaging way to connect. Send feedback requests straight to your customers’ mobile devices, with Feefo SMS.
  2. manychatManychat
    Engage your customers instantly Automate interactive conversations in Instagram Direct Messages, Facebook Messenger, and SMS to grow your brand.
  3. Slicktext
    The Trusted Leader in Text Marketing. Drive traffic to your business by sending text messages to your customers. Text DEMO to 31996 to see how it works.
  4. Avochato
    Business texting is the new email. Efficient, effective, effortless. Save hours of work a week and get 98% of your messages read
  5. Simpletexting🆓
    We make it easy, fast and affordable to send SMS marketing campaigns or engage in 1-on-1 conversations with customers.
  6. Clicksend
    Communicate with your customers and staff like never before on SMS, Voice, Email, Rich Media and so much more. From single to scale by dashboard or API.
  7. Textmagic
    Transform customer experiences with our easy-to-use text messaging marketing software. Send notifications, alerts, reminders, confirmations, and SMS marketing campaigns anytime, anywhere.
  8. Emotive
    SMS Marketing Software with a 5X ROI Guarantee*
  9. SMSbump🆓
    Best engagement rate of any marketing medium. Enterprise grade SMS platform designed for eCommerce businesses
  10. Attentive mobile
    The most comprehensive text message marketing solution
  11. Postscript
    Build relationships with SMS. Say hello to your new #1 revenue channel.
  12. Klaviyo SMS
    SMS marketing that just makes sense. And money. With Klaviyo, ecommerce brands are sending integrated email and SMS campaigns to great effect—an average 122x ROI.
  13. Privy
    The Fastest Way To Grow Sales With Email & SMS
  14. Omnisend
    Powerful email & SMS marketing made easy
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