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Website: how and why to optimize the design?

webdesign

If the user who visits your website is looking for information in most cases, we must not lose sight of the importance of design. Web design has gained ground and is now the subject of special attention, especially from search engines. They take it into account when referencing your website. When you understand the importance of SEO for your website, you can also understand the need for design. For your website to have a plan that attracts and meets Google’s requirements, you need to hire a professional.

Web design: what is it about?

Web design is the realization of the interface of your website. The design of your website must be done by a specialist whose work goes far beyond graphic design. A web designer also considers the ergonomics of your site, its ease of use, and its accessibility. It is also the whole architecture of your site, its tree structure, the organization of pages, and the ease of navigation.

Thanks to web design and the different graphic elements it integrates, you will be able to make your company’s visual identity known to your customers and prospects. However, web design also has more diverse purposes. It contributes, for example, to the referencing of your site on search engines. This detail explains the need to entrust the creation of your site to a professional who knows better than anyone else what is best to do. The intervention of a competent web designer is necessary. If you have such an ambition, take a look at the rates of web designers to get an idea.

How important is the web design of your site?

The design of your website is essential for several reasons. Internet users appreciate the reliability of a website by its design. The design influences the visitor’s perception of your company through its aesthetics and functionality, impacting your commercial success. Also, when it is attractive, it can generate traffic on your platform. With a good design, the user is more likely to spend time on your site, and this factor is vital for SEO. Considering these aspects, I suggest that you pay attention to the colors on your site, its presentation, the quality of the writings, etc.

Web design is also associated with UX and UI issues. If the aesthetics of your site is essential, you should not neglect the criteria of ergonomics and ease of navigation. In this perspective, the user experience (User eXperience) and the user interface (UI) are two essential modalities. While the UX aims at the quality of interactions between your site and your visitors, the UI determines your company’s visual identity, editorial charter, or graphic design.

UX and UI are two inseparable parameters. Moreover, regardless of an attractive design, if your site does not offer a satisfactory user experience, the user will not hesitate to turn back and go to a competitor’s site. Similarly, a poor graphic base will produce the same effect despite smooth navigation, thus increasing your bounce rate. This is not beneficial for your site’s SEO. It is therefore essential to find the right balance between UX and UI. That’s why it’s necessary to use a site designer.

Why use a website creator?

There are many reasons why you should entrust the creation of your website to professionals. Such an idea is reasonable as a specialized company abounds in various competencies that can be deployed to design your site. These experts will work together to offer you an ergonomic and functional area with indisputable performance. From the web designer to the SEO, graphic designer to content writer, all the valuable expertise for creating a resolutely performing site is oriented to your project.

A professional website designer is also the guarantee of sound advice, personalized support, and coordinated actions according to your ambitions, your catchment area, your business sector, etc. Moreover, the help of a specialist in website creation and web design ensures you a wide margin of maneuver for the design of your website and its level of personalization.

These specialists use their creativity and ingenuity to offer you a very representative design of your company. Their approach is respectful of the UX and UI aspects and does not obscure user-friendliness and ergonomics. They are also up to date with the latest developments in their sector. So many certainties that make them indispensable for the creation of your site.

Web design: what are the actions to take?

When it comes to web design, there are some practices that you will benefit from adopting.

Understand your visitors and set your goals

Understanding your visitors and setting your objectives are procedures that may seem trivial. However, they are of the utmost importance. Determining your visitors’ problems allows you to adjust your sails and sail in the right direction. Moreover, by defining your objectives, you will better understand their needs. The goal is to ensure that their issues and your goals are aligned.

Focus on mobile-friendly

A website with a seductive design displays comfortably on all digital media. More precisely, it must display well on mobile devices such as smartphones and tablets. Otherwise, you will lose a significant number of customers. In France, for example, it is estimated that, on average, 30% of the traffic will fail with a minimalist design site that disregards mobile-friendly. Mobile friendly, even in B2B (to find your address or phone number), is of paramount importance. Mobile-friendliness has been an SEO criterion of choice for a few years now, and Google has made it a point of honor. To have a mobile-friendly site, you must :

  • Reduce the loading time of your site
  • increase your titles and reduce the size of your texts

Google’s mobile-friendly test tool allows you to evaluate the mobile-friendliness of your site once you have developed the design.

Integrate SEO criteria

While mobile-friendliness is very important, it is not the only aspect to consider in terms of web design, especially when it comes to SEO. In addition to the comfort of reading, it is also crucial that your site offers light, quality, and small images. Image compression tools will probably help you.

Also, I draw your attention to the need for your web design to consider local searches. If the Internet has a global reach, people often look for products and services close to home. That’s why it’s essential that your contact information is visible on your site and that your pages give precise information about your location. For this purpose, you will do well to register on Google My Business.

Pay attention to other important details.

In addition, for a quality web design, you should not neglect :

  • voice search
  • the hierarchy and tagging of your content
  • readability
  • the adaptation of the colors to your activity and not to exceed four colors
  • the fact of airing your site

Β 

Therefore, it is essential to optimize your web design to make your website more visible.

    #template

    TEMPLATE

    Provider

  1. ElementsπŸ†
    The unlimited creative subscription
  2. LandingFolio
    The Best Landing Page Design Inspiration, Templates, Resources and More
  3. WordPress Themes
    Add style to your WordPress site! Browse 9,000 free themes.
  4. Dribbble
    Discover the world’s top designers & creatives. Dribbble is the leading destination to find & showcase creative work and home to the world's best design professionals.
  5. Etsy template
    Website Template
  6. canvasCanva Website
    Websites templates. Browse high quality Websites templates for your next design
  7. webflowWebflow Templates
    Responsive website templates for designers, businesses, and personal use
  8. BootstrapMade
    Free Bootstrap Templates. Ccreate clean, elegant and beautiful free website templates and themes using Bootstrap, the most popular HTML, CSS & JavaScript framework
  9. TemplateMonster
    Website Templates, Plugins, and Graphics Digital Marketplace Best place to buy and sell digital products.
  10. ThemeForestπŸ†
    Choose from over 45,300 website templates and themes. Explore items created by our global community of independent designers and developers, confident they're hand-reviewed by us.
  11. Inspiration

  12. Ecomm Design
    eCommerce Website Design Gallery & Tech Inspiration
  13. Awwwards
    The awards of design, creativity and innovation on the internet
  14. Httpster
    Httpster is an inspiration resource showcasing totally rocking websites made by people from all over the world.
  15. Screenlane
    The latest mobile UI design inspiration in your inbox every week, for free
  16. SiteInspire
    Siteinspire is a showcase of the finest web and interactive design.
    #design

    DESIGN

    Online Design Tools

  1. Glorify
    The Ultimate Design Tool For All Your E-com Marketing. High converting product images fast, easy and at scale No design skills needed!
  2. VectrπŸ†
    Free Vector Graphics Editor
  3. Infogram
    Create engaging infographics and reports in minutes
  4. Snappa
    Create online graphics in a snap. Whip up graphics for social media, ads, blogs, and more even if you're not a graphic designer
  5. Vista Create
    Free graphic design tool to help you create impressive content in minutes.
  6. PixlrπŸ†
    The No 1 in photo editing and design tools. Edit photos and create stunning designs right in your browser, on your phone or desktop for free
  7. canvasCanva
    Canva is an online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere
  8. BeFunky
    BeFunky's all-in-one online Creative Platform has everything you need to easily edit photos, create graphic designs, and make photo collages
  9. DesignWizard
    Create impressive videos and image designs in minutes.
  10. Sketch
    Sketch gives you all the tools you need for a truly collaborative design process. From early ideas to pixel-perfect artwork
  11. Desygner
    Create beautiful graphic design like a Pro. No experience required.
  12. Logo

  13. LogoMakerπŸ†“
    Make a professional logo in a few clicks
  14. Freelogodesign
    Create your own logo for free in just a few minutes
  15. Hatchful
    Free Logo Maker. Create professional logos in seconds
  16. canvasCanva Logo
    Canva's logo maker provides all of the ingredients you need to create a custom logo, fast and free
  17. namecheapNamecheap logo Maker
    100% free logo creation
  18. Brandmark
    Create a unique, professional logo for your business
  19. logomakr
    The easiest way to create a free logo
  20. Tailorbrands
    Kickstart Your Business. Start With A Logo.
  21. Iconfinder
    Filter through the world’s largest marketplace for icons and illustrations with flexibility and ease
  22. Logaster
    Designing Your Brand Has Never Been So Easy!
  23. Free Photo Editor Software

  24. Gimp
    The Free & Open Source Image Editor
  25. Darktable
    darktable is an open source photography workflow application and raw developer
  26. Photoscape
    PhotoScape X is an all-in-one photo editing software which provides photo-related features
  27. Free Photo Editor Online

  28. Fotoflexer
    FotoFlexer is a free, easy, and powerful online photo editor. A user-friendly photo editor
  29. Photopea
    Photopea is a free online photo editor
  30. Ribbet
    Easy to use and powerful photo editing tools for every occasion. Start from scratch or pick a template
  31. Ipiccy
    Photo Editor. Collage Maker. Graphic Designer
  32. Polarr
    Polarr makes advanced free online photo editor
  33. Fotor
    Free online photo editor for everyone
  34. Design Inspiration

  35. Pttrns
    Stay ahead of the curve and become a better interface designer.
  36. Responsive design
    Responsive Web Design Is the combination of flexible grids, flexible images, and media queries.
  37. Web Design Ledger
  38. CSS Design AwardsπŸ†
    A web design & development award platform for digital folk, UI/UX peeps and inspiring leaders of the web.
  39. abduzeedo
    Abduzeedo is a collective of individual writers sharing articles about design, photography, and UX
  40. Webdesign inspiration
    Find and showcase the best web design inspirations and trends
  41. Land book
    Your web design inspiration gallery. We showcase the best website designs to help you find inspiration and motivation to create your best work.
  42. Best website galleryπŸ†
    The most beautiful websites handpicked for you
  43. Brutalistwebsites
    In its ruggedness and lack of concern to look comfortable or easy, Brutalism can be seen as a reaction by a younger generation to the lightness, optimism, and frivolity of today's web design.
  44. Designspiration
    Save & explore ideas that inspire your creativity. Save creative inspiration, colors, links, notes, screenshots with our new Browser Extension.
  45. Admiretheweb
    collection of Homepage
  46. Calltoidea
    Light up your imagination!
  47. Commerce Cream
    Collect and highlight the most beautiful commerce experiences on Shopify to help inspire designers, developers and merchants to create amazing things.
  48. CSSnectar
    CSS Nectar is a css website design showcase for web designers and developers
  49. Pinterest
    style inspiration and other ideas to try.
  50. Designrush
    Award-Winning Designs
  51. Awwwards
    The awards of design, creativity and innovation on the internet
  52. Behance Project
    Search the creative world at work
  53. SiteInspire
    Siteinspire is a showcase of the finest web and interactive design.
  54. Dribbble
    Discover the world’s top designers & creatives. Dribbble is the leading destination to find & showcase creative work and home to the world's best design professionals.
    #resources

    RESOURCES

    Free Stock Photo

  1. FreepikπŸ†
    Graphic resources for everyone Find Free Vectors, Stock Photos and PSD
  2. vectozyVecteezy
    Download Free Vector Art, Stock Photos & Stock Videos.
  3. Isorepublic
    Royalty Free Stock Videos And Clips
  4. Picspree
    Discover and download beautiful royalty free images, stock photos, illustrations, and vectors Free for personal and commercial use
  5. littlevisuals
    Free, high resolution images. Use them anyway you want free for commercial use.
  6. Skitterphoto
    All photos on Skitterphoto are public domain. This means that all photos are free to use for any purpose.
  7. Kaboompics
    FREE STOCK PHOTOGRAPHY + COLOR PALETTES
  8. Picjumbo
    Totally FREE stock photos from picjumbo now delivered into your email inbox every week!
  9. Focastock
    Free photos, videos, and templates for commercial use Use them in your website, themes, templates, projects, print materials, social posts, and more. CC0 license.
  10. picography
    High-Resolution, Royalty-Free, Stock Images
  11. Freestocks
    FREE STOCK PHOTOS
  12. Gratisography
    Truly unique. Usually whimsy πŸ˜‰ Always free. PEACE OF MIND LICENSE WITHOUT COPYRIGHT RESTRICTIONS!
  13. FoodiesFeed
    Best resource for highly visually appealing free food photos in high resolution
  14. Reshot
    Free Icons, Illustrations & Photos Design freely with instant downloads and commercial licenses. No cost. No attribution. No worries.
  15. Pixabay
    Stunning free images & royalty free stock
  16. Burst
    Free stock photos for websites and commercial use. Download free, high-resolution images
  17. Unsplash
    The internet’s source of freely-usable images. Powered by creators everywhere.
  18. Pexels
    Free stock photos, royalty free images & videos shared by creators.
  19. StockSnap
    Beautiful Free Stock Photos. Images added daily, free from copyright restrictions.
  20. Vector

  21. ElementsπŸ†
    The unlimited creative subscription
  22. Pond5
    Stunning stock video, a search away
  23. FreepikπŸ†
    Graphic resources for everyone Find Free Vectors, Stock Photos and PSD
  24. vectozyVecteezy
    Download Free Vector Art, Stock Photos & Stock Videos.
  25. Flaticon
    Download free icons and stickers for your projects. Resources made by and for designers.
  26. iStockphoto
    Find the right content for your projects, at the right price.
  27. Picspree
    Discover and download beautiful royalty free images, stock photos, illustrations, and vectors Free for personal and commercial use
  28. Reshot
    Free Icons, Illustrations & Photos Design freely with instant downloads and commercial licenses. No cost. No attribution. No worries.
  29. Icon

  30. Flaticon
    Download free icons and stickers for your projects. Resources made by and for designers.
  31. Reshot
    Free Icons, Illustrations & Photos Design freely with instant downloads and commercial licenses. No cost. No attribution. No worries.
  32. Premium Stock Image

  33. ElementsπŸ†
    The unlimited creative subscription
  34. iStockphoto
    Find the right content for your projects, at the right price.
  35. Offset
    Simplified pricing and licensing All royalty-free. Global usage rights. Unlimited distribution.
  36. Shutterstock
    One library, millions of ways to tell your story
  37. Gettyimages
    Storytelling that moves you
  38. Eyeem
    Get Your Images at the Lowest Price
  39. Stocksy
    Search art forward stock photos and footage with no filler.
  40. Video

  41. ElementsπŸ†
    The unlimited creative subscription
  42. Mixkit
    Free assets for your next video project
  43. Vidsplay
    Download Free Stock Video Footage Download royalty free stock video footage clips in high definition.
  44. Dareful
    Download Free Stock Video Footage in 4K
  45. Coverr
    Beautiful Free Stock Video Footage
  46. Videezy
    Free HD Stock Footage & 4K Videos!
  47. videvoVidevoπŸ†“
    Free Stock Video Footage and Stock effect
  48. Pond5
    Stunning stock video, a search away
  49. vectozyVecteezy
    Download Free Vector Art, Stock Photos & Stock Videos.
  50. Isorepublic
    Royalty Free Stock Videos And Clips
  51. Pixabay
    Stunning free images & royalty free stock
  52. Pexels
    Free stock photos, royalty free images & videos shared by creators.
    #other-design-ressources

    OTHER RESOURCES

    Mockup

  1. Mrmockup
    Freebies for Graphic Designers
  2. Mockups Design
    Premium quality free mockups ready for instant download!
  3. Mockupmark
    Free Online T-shirt & Apparel Mockup Generator
  4. Psdrepo
    Buttons Mockups Icons Misc XD Templates Mobile UI Kits Websites
  5. mockuuuupMockuuups
    The fastest way for designers and marketers to drag & drop visuals into 1300+ mockups.
  6. smartmockupSmartmockups
    Create stunning product mockups easily and online
  7. Mckups
    free mockups
  8. Placeit
    Instant Mockup Generator
  9. Lottie | Gif | Animation

  10. Dribbble Lottie
    inspirational designs, illustrations, and graphic elements
  11. webflowWebflow Lottie
    Discover lottie file websites from the Webflow community
  12. Lottiefiles
    Lightweight, scalable animations for your website and apps
  13. Tenor
    Trending GIFs
  14. Gfycat
    FEATURED TRENDING GIFS
  15. Giphy
    Be animated
  16. iStockphoto
    Find the right content for your projects, at the right price.
  17. Font

  18. FontSquirrel
    Free fonts have met their match
  19. Fontspace
    88,000+ Free Fonts Free downloads of legally licensed fonts that are perfect for your design projects.
  20. DaFontπŸ†
    One of the best
  21. Behance
    Behance is the world's largest creative network for showcasing and discovering creative work
  22. Fonts
    more than 150,000 desktop and Web font products for you to preview, purchase and download
  23. Google Fonts
    Google Fonts is a library of 1,358 free licensed font families and APIs for convenient use via CSS and Android
  24. Music & Sound

  25. Mixkit
    Free assets for your next video project
  26. videvoVidevoπŸ†“
    Free Stock Video Footage and Stock effect
  27. Themusicase
    Stock Music Library for Creative People
  28. Bensound
    Download royalty free stock music for YouTube and your multimedia projects
  29. Jamendo
    250,000+ Royalty Free Music Tracks Music library for any project. All rights included
  30. SoundStripeπŸ†
    The Best Royalty Free Music for Video Unlimited licenses and powerful search tools to find the right music, SFX and video fast.
  31. AudioJungle
    Royalty free music and audio tracks from $1
  32. PremiumBeat
    Quality music for creators Search, discover, and license the perfect music in minutes
  33. MusicVine
    Music for pro video & film. Elevate your creativity and inspire your audience
  34. Artlist
    Get royalty free music and SFX for your videos
  35. Musicbed
    Find the Perfect Song for Your Project. Discover a highly curated roster of label-quality musicians and composers
  36. Pond5
    Stunning stock video, a search away
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