Website: how and why to optimize the design?
If the user who visits your website is looking for information in most cases, we must not lose sight of the importance of design. Web design has gained ground and is now the subject of special attention, especially from search engines. They take it into account when referencing your website. When you understand the importance of SEO for your website, you can also understand the need for design. For your website to have a plan that attracts and meets Google’s requirements, you need to hire a professional.
Web design: what is it about?
Web design is the realization of the interface of your website. The design of your website must be done by a specialist whose work goes far beyond graphic design. A web designer also considers the ergonomics of your site, its ease of use, and its accessibility. It is also the whole architecture of your site, its tree structure, the organization of pages, and the ease of navigation.
Thanks to web design and the different graphic elements it integrates, you will be able to make your company’s visual identity known to your customers and prospects. However, web design also has more diverse purposes. It contributes, for example, to the referencing of your site on search engines. This detail explains the need to entrust the creation of your site to a professional who knows better than anyone else what is best to do. The intervention of a competent web designer is necessary. If you have such an ambition, take a look at the rates of web designers to get an idea.
How important is the web design of your site?
The design of your website is essential for several reasons. Internet users appreciate the reliability of a website by its design. The design influences the visitor’s perception of your company through its aesthetics and functionality, impacting your commercial success. Also, when it is attractive, it can generate traffic on your platform. With a good design, the user is more likely to spend time on your site, and this factor is vital for SEO. Considering these aspects, I suggest that you pay attention to the colors on your site, its presentation, the quality of the writings, etc.
Web design is also associated with UX and UI issues. If the aesthetics of your site is essential, you should not neglect the criteria of ergonomics and ease of navigation. In this perspective, the user experience (User eXperience) and the user interface (UI) are two essential modalities. While the UX aims at the quality of interactions between your site and your visitors, the UI determines your company’s visual identity, editorial charter, or graphic design.
UX and UI are two inseparable parameters. Moreover, regardless of an attractive design, if your site does not offer a satisfactory user experience, the user will not hesitate to turn back and go to a competitor’s site. Similarly, a poor graphic base will produce the same effect despite smooth navigation, thus increasing your bounce rate. This is not beneficial for your site’s SEO. It is therefore essential to find the right balance between UX and UI. That’s why it’s necessary to use a site designer.
Why use a website creator?
There are many reasons why you should entrust the creation of your website to professionals. Such an idea is reasonable as a specialized company abounds in various competencies that can be deployed to design your site. These experts will work together to offer you an ergonomic and functional area with indisputable performance. From the web designer to the SEO, graphic designer to content writer, all the valuable expertise for creating a resolutely performing site is oriented to your project.
A professional website designer is also the guarantee of sound advice, personalized support, and coordinated actions according to your ambitions, your catchment area, your business sector, etc. Moreover, the help of a specialist in website creation and web design ensures you a wide margin of maneuver for the design of your website and its level of personalization.
These specialists use their creativity and ingenuity to offer you a very representative design of your company. Their approach is respectful of the UX and UI aspects and does not obscure user-friendliness and ergonomics. They are also up to date with the latest developments in their sector. So many certainties that make them indispensable for the creation of your site.
Web design: what are the actions to take?
When it comes to web design, there are some practices that you will benefit from adopting.
Understand your visitors and set your goals
Understanding your visitors and setting your objectives are procedures that may seem trivial. However, they are of the utmost importance. Determining your visitors’ problems allows you to adjust your sails and sail in the right direction. Moreover, by defining your objectives, you will better understand their needs. The goal is to ensure that their issues and your goals are aligned.
Focus on mobile-friendly
A website with a seductive design displays comfortably on all digital media. More precisely, it must display well on mobile devices such as smartphones and tablets. Otherwise, you will lose a significant number of customers. In France, for example, it is estimated that, on average, 30% of the traffic will fail with a minimalist design site that disregards mobile-friendly. Mobile friendly, even in B2B (to find your address or phone number), is of paramount importance. Mobile-friendliness has been an SEO criterion of choice for a few years now, and Google has made it a point of honor. To have a mobile-friendly site, you must :
- Reduce the loading time of your site
- increase your titles and reduce the size of your texts
Google’s mobile-friendly test tool allows you to evaluate the mobile-friendliness of your site once you have developed the design.
Integrate SEO criteria
While mobile-friendliness is very important, it is not the only aspect to consider in terms of web design, especially when it comes to SEO. In addition to the comfort of reading, it is also crucial that your site offers light, quality, and small images. Image compression tools will probably help you.
Also, I draw your attention to the need for your web design to consider local searches. If the Internet has a global reach, people often look for products and services close to home. That’s why it’s essential that your contact information is visible on your site and that your pages give precise information about your location. For this purpose, you will do well to register on Google My Business.
Pay attention to other important details.
In addition, for a quality web design, you should not neglect :
- voice search
- the hierarchy and tagging of your content
- readability
- the adaptation of the colors to your activity and not to exceed four colors
- the fact of airing your site
Therefore, it is essential to optimize your web design to make your website more visible.
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